What Is A Brandable Domain?

In many cases, when people are referring to "brandable domains" they actually mean domains that are non-keyword names with no specific descriptive meaning. While the name and domain might have direct reference or meaning to the business or product, these domains don't specifically spell it out. Instead they convey character, values, or qualities of the brand, product, or service. These non-descriptive domains build strong brand value over time; they are less likely to already be registered as domains (more likely available); and they also allow for flexibility in the brand in that they are not permanently tagged or associated with a narrow descriptive category.